Ad Network Connections

Connect your advertising networks to BoostOps for comprehensive ad spend tracking and real-time profitability monitoring across all your user acquisition campaigns.

Overview

Ad Network integration enables:

Real-time ad spend tracking across all networks
Campaign-level profitability analysis
Cross-network performance comparison
Automated alerts when campaigns become unprofitable

Supported Networks

Tier 1 Networks (Full Integration)

Google AdMob

Spend tracking: Real-time campaign costs
Revenue attribution: Ad revenue and user LTV
Campaign management: Performance optimization
Automated bidding: Integration with Google’s algorithms

Facebook Audience Network

Campaign performance: Detailed metrics and insights
Audience targeting: Integration with Facebook’s targeting
Creative optimization: A/B testing and performance tracking
Cross-platform: iOS and Android unified tracking

Unity Ads

Native integration: Seamless Unity ecosystem connection
Mediation support: Works with Unity Mediation
Cross-promotion: Internal campaign management
Developer-friendly: Easy setup for Unity developers

Tier 2 Networks (Standard Integration)

AppLovin MAX

Mediation platform: Comprehensive network coverage
Waterfall optimization: Automated yield optimization
Real-time bidding: Advanced auction mechanics
Analytics integration: Detailed performance insights

ironSource

User acquisition: Campaign management and optimization
Mediation platform: Revenue optimization tools
Creative studio: Ad creative development and testing
Business intelligence: Advanced analytics and reporting

Chartboost

Direct deals: Publisher-advertiser connections
Programmatic buying: Automated campaign management
Creative optimization: Performance-driven creative testing
Cross-promotion: Internal traffic monetization

Emerging Networks

TikTok for Business

Video-first: Optimized for video creative campaigns
Audience targeting: Advanced demographic and interest targeting
Creative tools: Built-in video creation and editing
Performance tracking: Comprehensive analytics dashboard

Snapchat Ads

AR integration: Augmented reality ad experiences
Audience insights: Detailed user behavior analytics
Creative formats: Multiple engaging ad formats
Conversion tracking: Advanced attribution and measurement

Connection Process

1. Network Authentication

OAuth Connection Flow

Navigate to Integrations in your BoostOps dashboard
Select your ad network from the available options
Click “Connect” to start the OAuth flow
Grant permissions for read access to your ad account
Verify connection status shows as “Connected”

Required Permissions

Campaign data: Read access to campaign performance
Spend data: Access to cost and budget information
Audience data: User acquisition and targeting insights
Creative data: Ad creative performance metrics

2. Account Configuration

Multiple Account Setup

// Example: Multiple Google AdMob accounts
{
  "primary_account": "ca-app-pub-1234567890123456",
  "secondary_accounts": [
    "ca-app-pub-2345678901234567",
    "ca-app-pub-3456789012345678"
  ],
  "account_labels": {
    "ca-app-pub-1234567890123456": "Main Studio Account",
    "ca-app-pub-2345678901234567": "Puzzle Games Division",
    "ca-app-pub-3456789012345678": "Action Games Division"
  }
}

Campaign Mapping

Map your campaigns to specific games:

{
  "campaign_mappings": {
    "puzzle_quest_ios_campaign": {
      "game_id": "puzzle_quest_pro",
      "platform": "ios",
      "campaign_type": "user_acquisition"
    },
    "match_masters_android_campaign": {
      "game_id": "match_masters",
      "platform": "android",
      "campaign_type": "retention"
    }
  }
}

3. Data Synchronization

Initial Data Import

Historical data: Import last 90 days of campaign data
Campaign structure: Import all active and paused campaigns
Creative assets: Link ad creatives to performance data
Audience segments: Import targeting and audience data

Real-Time Sync

Hourly updates: Campaign performance and spend data
Daily reconciliation: Comprehensive data validation
Alert triggers: Immediate notifications for significant changes
Automated reporting: Scheduled data exports and summaries

Campaign Management

Profitability Tracking

Real-Time Monitoring

Campaign: Puzzle Quest Pro - iOS UA
Status: 🔴 LOSING MONEY
Daily Spend: $2,450
Daily Revenue: $1,890
Loss: -$560 (-23% ROI)
Action: Pause or optimize targeting

Historical Analysis

7-day trends: Week-over-week performance comparison
Monthly summaries: Comprehensive campaign analysis
Seasonal patterns: Year-over-year performance insights
Cohort analysis: User lifetime value by acquisition date

Performance Optimization

Automated Recommendations

💡 OPTIMIZATION OPPORTUNITY
Campaign: Match Masters - Android
Current CPI: $3.20 | Target CPI: $2.50
Recommendation: Adjust targeting to exclude low-value audiences
Potential savings: $450/day

A/B Testing Integration

Creative testing: Automated creative rotation and optimization
Audience testing: Compare different targeting strategies
Bid testing: Optimize bidding strategies for profitability
Landing page testing: Test different app store optimization

Budget Management

Dynamic Budget Allocation

// Example: Automated budget reallocation
public class BudgetOptimizer
{
    public void OptimizeBudgets()
    {
        var campaigns = GetActiveCampaigns();

        foreach (var campaign in campaigns)
        {
            if (campaign.ROI > 1.2) // Profitable campaigns
            {
                IncreaseBudget(campaign, 0.1f); // Increase by 10%
            }
            else if (campaign.ROI < 0.8) // Losing campaigns
            {
                DecreaseBudget(campaign, 0.2f); // Decrease by 20%
            }
        }
    }
}

Spend Limits and Alerts

Daily spend caps: Prevent overspending on campaigns
Profitability thresholds: Automatic pause when ROI drops
Budget utilization: Alerts when budgets are under/over-utilized
Cross-campaign limits: Portfolio-wide spending controls

Advanced Features

Cross-Network Analytics

Performance Comparison

Network	Spend	Installs	CPI	Day 1 Retention	LTV	ROI
Google AdMob	$5,200	2,080	$2.50	28%	$8.20	+228%
Facebook	$3,800	1,520	$2.50	25%	$7.80	+212%
Unity Ads	$2,100	1,050	$2.00	32%	$9.10	+355%
AppLovin	$1,900	950	$2.00	30%	$8.50	+325%

Network Efficiency Scoring

Quality score: User retention and engagement metrics
Cost efficiency: CPI relative to user lifetime value
Scale potential: Available inventory and growth opportunities
Technical integration: Ease of setup and maintenance

Predictive Analytics

Spend Forecasting

Daily projections: Predict today’s spend based on current pace
Weekly forecasts: Budget planning for upcoming campaigns
Monthly planning: Strategic budget allocation recommendations
Seasonal adjustments: Account for holiday and event patterns

Performance Predictions

Campaign optimization: Predict impact of targeting changes
Budget reallocation: Model ROI improvements from budget shifts
Creative refresh: Predict when creative fatigue will impact performance
Market expansion: Forecast performance in new geographic markets

Troubleshooting

Common Connection Issues

Authentication Problems

Check account permissions: Ensure you have admin access
Verify API access: Some networks require API access approval
Clear browser cache: OAuth flows can be affected by cached data
Try incognito mode: Eliminate browser extension interference

Data Discrepancies

Time zone differences: Ensure consistent time zone settings
Attribution windows: Different networks use different attribution models
Currency conversion: Verify currency settings match across platforms
Data delays: Some networks have 24-48 hour reporting delays

Sync Failures

API rate limits: Check if you’re hitting network API limits
Account changes: Verify account structure hasn’t changed
Campaign status: Ensure campaigns are still active
Network downtime: Check if ad network is experiencing issues

Performance Optimization

Slow Data Loading

Reduce date ranges: Query smaller time periods for faster loading
Cache frequently accessed data: Store common queries locally
Optimize API calls: Batch requests when possible
Use data sampling: For large datasets, consider sampling

High API Usage

Implement caching: Store frequently accessed data
Optimize query frequency: Reduce unnecessary API calls
Use webhooks: Real-time updates instead of polling
Batch operations: Combine multiple requests when possible

Best Practices

Setup Recommendations

Initial Configuration

Start with one network: Master the integration before adding more
Test with small budgets: Verify tracking before scaling
Set up alerts immediately: Don’t wait for problems to occur
Document your setup: Keep track of account mappings and configurations

Ongoing Management

Daily monitoring: Check profitability status every morning
Weekly optimization: Review and adjust campaigns based on performance
Monthly analysis: Comprehensive review of all network performance
Quarterly planning: Strategic budget allocation and network evaluation

Security Considerations

Account Access

Use dedicated accounts: Don’t share personal ad accounts
Implement 2FA: Enable two-factor authentication on all accounts
Regular access review: Audit who has access to your ad accounts
Revoke unused access: Remove integrations you’re no longer using

Data Protection

Encrypt sensitive data: Ensure all data transmission is encrypted
Limit data access: Only grant necessary permissions
Regular security audits: Review integration security regularly
Compliance monitoring: Ensure GDPR/CCPA compliance where applicable

Ready to connect your ad networks? Start integration setup →