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Automated Alerts

Automated Alerts

Section titled “Automated Alerts”

Never miss critical changes in your game performance with intelligent automated alerts that notify you the moment key metrics hit thresholds, trends shift, or anomalies are detected.

Overview

Section titled “Overview”

Automated Alerts act as your 24/7 monitoring system, watching your games so you don’t have to. Get instant notifications for:

  • 💰 Profitability Issues - When ad spend exceeds revenue
  • 📈 Performance Changes - Significant metric shifts
  • 🚨 Critical Thresholds - Custom business rules triggered
  • 🔍 Anomaly Detection - Unusual patterns identified

Alert Types

Section titled “Alert Types”

Profitability Alerts

Section titled “Profitability Alerts”

Daily Loss Alert

Section titled “Daily Loss Alert”
🚨 URGENT: Daily ad spend exceeding revenue
Game: Puzzle Quest Pro
Spend: $3,200 | Revenue: $2,800 | Loss: -$400
Action: Review and pause unprofitable campaigns

Trend Degradation Alert

Section titled “Trend Degradation Alert”
⚠️ WARNING: Profitability trending downward
Game: Action Hero Adventures
7-day trend: -15% profit margin decline
Recommendation: Investigate recent campaign changes

Threshold Breach Alert

Section titled “Threshold Breach Alert”
📊 ALERT: Ad spend reached 90% of revenue
Game: Match Masters
Current ratio: 90% (threshold: 85%)
Suggestion: Monitor closely or adjust campaigns

Performance Alerts

Section titled “Performance Alerts”

Revenue Anomalies

Section titled “Revenue Anomalies”
  • Sudden revenue drops below expected ranges
  • Unexpected revenue spikes (positive alerts too!)
  • Daily/weekly target misses
  • Seasonal deviation from historical patterns

User Acquisition Issues

Section titled “User Acquisition Issues”
  • CPI increases beyond acceptable ranges
  • Conversion rate drops in user funnel
  • Install volume significant changes
  • User quality degradation signals

Engagement Problems

Section titled “Engagement Problems”
  • Retention rate drops below thresholds
  • Session length decreases significantly
  • DAU/MAU ratio concerning changes
  • Feature adoption declining trends

Technical Alerts

Section titled “Technical Alerts”

Data Issues

Section titled “Data Issues”
  • Missing data from key integrations
  • SDK connectivity problems
  • Revenue tracking discrepancies
  • Ad network sync failures

Integration Monitoring

Section titled “Integration Monitoring”
  • Firebase connection status changes
  • Ad network API rate limiting or errors
  • Unity SDK error rate increases
  • Dashboard data freshness issues

Alert Configuration

Section titled “Alert Configuration”

Threshold Settings

Section titled “Threshold Settings”
Section titled “Conservative (Recommended for New Studios)”
  • Profitability: Alert at 80% spend-to-revenue ratio
  • Revenue: 15% daily deviation from 7-day average
  • User Acquisition: 25% CPI increase
  • Retention: 10% drop in Day 1 retention

Balanced (Standard Settings)

Section titled “Balanced (Standard Settings)”
  • Profitability: Alert at 95% spend-to-revenue ratio
  • Revenue: 20% daily deviation from 7-day average
  • User Acquisition: 35% CPI increase
  • Retention: 15% drop in Day 1 retention

Aggressive (High-Volume Studios)

Section titled “Aggressive (High-Volume Studios)”
  • Profitability: Alert only when spend exceeds revenue by 10%
  • Revenue: 30% daily deviation from 7-day average
  • User Acquisition: 50% CPI increase
  • Retention: 20% drop in Day 1 retention

Custom Alert Rules

Section titled “Custom Alert Rules”

Business Rule Examples

Section titled “Business Rule Examples”
IF daily_revenue < daily_ad_spend * 1.1
THEN send_urgent_alert("Profitability Risk")


IF day_1_retention < 0.25 AND installs > 1000
THEN send_alert("Retention Below Industry Standard")


IF revenue_today < revenue_yesterday * 0.8
THEN send_alert("Significant Revenue Drop")

Advanced Conditions

Section titled “Advanced Conditions”
  • Multi-metric conditions (revenue AND retention)
  • Time-based rules (weekday vs weekend thresholds)
  • Game-specific thresholds (different rules per game)
  • Seasonal adjustments (holiday vs normal periods)

Notification Channels

Section titled “Notification Channels”

Email Alerts

Section titled “Email Alerts”
  • Instant notifications for critical issues
  • Daily summaries of all alerts
  • Weekly digest of trends and patterns
  • Custom recipient lists by alert type

Slack Integration

Section titled “Slack Integration”
🚨 BoostOps Alert - Puzzle Quest Pro
Daily ad spend ($3,200) exceeding revenue ($2,800)
Loss: -$400 | Trend: ↓ declining
View Dashboard: https://app.boostops.com/games/puzzle-quest

SMS Notifications

Section titled “SMS Notifications”
  • Critical alerts only (profitability, major outages)
  • Executive escalation for urgent issues
  • After-hours monitoring for global teams
  • Customizable phone numbers per alert type

Webhook Integration

Section titled “Webhook Integration”
  • Custom integrations with your existing tools
  • PagerDuty, Jira, or Zendesk connectivity
  • Custom alert processing in your systems
  • Real-time data for automated responses

Alert Intelligence

Section titled “Alert Intelligence”

Smart Filtering

Section titled “Smart Filtering”

Noise Reduction

Section titled “Noise Reduction”
  • Statistical significance testing before alerting
  • Minimum impact thresholds (don’t alert on $5 changes)
  • Time-of-day adjustments (different thresholds for peak hours)
  • Seasonal pattern recognition to reduce false positives

Context-Aware Alerts

Section titled “Context-Aware Alerts”
  • Recent changes consideration (new campaign launches)
  • External factors (platform issues, holidays)
  • Historical context (is this normal for this game?)
  • Cross-game correlation (studio-wide issues vs game-specific)

Predictive Alerts

Section titled “Predictive Alerts”

Trend-Based Warnings

Section titled “Trend-Based Warnings”
  • “Revenue trending toward threshold” - 2-3 days advance warning
  • “User acquisition efficiency declining” - early trend detection
  • “Retention pattern suggests churn increase” - predictive insights
  • “Seasonal pattern deviation detected” - unusual behavior identification

Anomaly Detection

Section titled “Anomaly Detection”
  • Machine learning identifies unusual patterns
  • Baseline establishment from historical data
  • Confidence scoring for anomaly severity
  • False positive learning improves accuracy over time

Alert Management

Section titled “Alert Management”

Alert Dashboard

Section titled “Alert Dashboard”

Active Alerts

Section titled “Active Alerts”
  • Current critical issues requiring attention
  • Alert severity levels (Critical, Warning, Info)
  • Time since triggered and escalation status
  • Quick action buttons (acknowledge, snooze, resolve)

Alert History

Section titled “Alert History”
  • Past 30 days of all alerts
  • Resolution tracking and time-to-fix
  • Alert effectiveness analysis
  • Pattern identification in alert frequency

Response Workflows

Section titled “Response Workflows”

Acknowledgment System

Section titled “Acknowledgment System”
  • Alert acknowledgment to stop repeat notifications
  • Assignment to team members for resolution
  • Status updates and resolution notes
  • Escalation rules if not resolved within timeframes

Automated Actions

Section titled “Automated Actions”
  • Campaign auto-pause when losses exceed thresholds
  • Budget reallocation based on performance alerts
  • Notification escalation to senior team members
  • Integration triggers for external systems

Best Practices

Section titled “Best Practices”

Alert Setup Strategy

Section titled “Alert Setup Strategy”

Start Conservative

Section titled “Start Conservative”
  1. Begin with lower thresholds to understand your baseline
  2. Monitor alert frequency and adjust to reduce noise
  3. Gradually increase thresholds as you optimize performance
  4. Document alert responses to improve team efficiency

Team Coordination

Section titled “Team Coordination”
  • Clear ownership of different alert types
  • Response procedures documented and trained
  • Escalation paths for different severity levels
  • Regular review of alert effectiveness

Response Optimization

Section titled “Response Optimization”

Quick Response Checklist

Section titled “Quick Response Checklist”
  1. Acknowledge alert to stop repeat notifications
  2. Assess severity and impact on business
  3. Take immediate action if critical (pause campaigns)
  4. Investigate root cause for sustainable fix
  5. Document resolution for future reference

Continuous Improvement

Section titled “Continuous Improvement”
  • Weekly alert review meetings
  • Threshold adjustment based on business changes
  • False positive analysis and filter improvements
  • Team feedback on alert usefulness

Integration Features

Section titled “Integration Features”

Executive Dashboard

Section titled “Executive Dashboard”
  • Alert summary in executive view
  • Critical issue highlighting
  • Response time tracking
  • Business impact assessment

Cross-Game Analytics

Section titled “Cross-Game Analytics”
  • Portfolio-wide alerts for studio issues
  • Cross-game correlation in alert patterns
  • Comparative thresholds based on best performers
  • Resource allocation alerts for investment decisions

Ready to never miss critical issues? Set up your first alerts →