Ad Spend Tracking

Connect your advertising accounts to see campaign spend alongside attribution data. Calculate ROAS (Return on Ad Spend) to understand which paid campaigns are profitable.

Overview

BoostOps integrates with major advertising platforms to pull spend data and combine it with attribution analytics. This lets you see:

Campaign Spend: How much you spent on each campaign
Attributed Installs: Installs from each campaign
Revenue: Revenue from those installs
ROAS: Return on Ad Spend (Revenue / Spend)

Supported Ad Networks

Apple Search Ads

Full integration with Apple Search Ads Attribution API:

What You Can Track:

Campaign spend by campaign, ad group, keyword
Impressions, taps, installs
Cost per tap (CPT) and cost per install (CPI)
Keyword performance
Ad group performance
Daily spend trends

Attribution:

Uses Apple’s official Attribution API
100% accurate attribution (Apple provides the data)
No device fingerprinting needed

Setup: Connect Apple Search Ads →

Google Ads

Integration with Google Ads API:

What You Can Track:

Campaign spend across App campaigns
Daily spend trends
Campaign-level metrics
Cost data by campaign

Attribution:

Uses BoostOps attribution (Google doesn’t provide install-level data via API)
Match installs to campaigns based on timing + campaign parameters
Best when combined with UTM parameters in App campaign URLs

Setup: Connect Google Ads →

Facebook Ads

Integration with Facebook Marketing API:

What You Can Track:

Campaign spend across Facebook + Instagram
Ad set performance
Daily spend trends
Campaign-level metrics

Attribution:

Uses BoostOps attribution + deferred deep links
Facebook doesn’t share install-level attribution via API
Best when using BoostLinks for Facebook campaigns

Setup: Connect Facebook Ads →

How It Works

1. Connect Ad Account

Connect each ad platform via OAuth:

Go to Settings → Integrations → Ad Networks
Click “Connect [Ad Platform]”
Authorize BoostOps to read campaign data (read-only access)
Select ad accounts to track

2. Automatic Data Sync

BoostOps automatically syncs spend data:

Frequency: Every 24 hours
Historical Data: Pulls last 90 days on first sync
Ongoing: Daily updates for new spend
Campaigns: Auto-discovers new campaigns

3. Match to Attribution

BoostOps matches spend to installs:

Apple Search Ads: Direct match (Apple provides attribution)

Google Ads / Facebook Ads:

Match based on install timing
Use campaign parameters (UTM tags)
Device/IP matching (where available)

4. Calculate ROAS

For each campaign:

ROAS = Revenue from Attributed Installs / Ad Spend

Example:

Spent $1,000 on Campaign A
Drove 500 installs
Those users generated $2,500 in revenue
ROAS = 2.5x (making $2.50 per $1 spent)

Dashboards & Reports

Paid Installs Dashboard

See all paid UA campaigns in one view:

Metrics:

Total ad spend (all networks)
Total attributed installs from paid campaigns
Blended ROAS across all paid channels
Cost per install (CPI) by network

Location: Projects → Your Game → Paid Installs

Campaign Performance

Drill down into specific campaigns:

Per Campaign:

Campaign name
Spend
Installs
CPI (Cost Per Install)
Revenue from installs
ROAS
Status (active, paused, completed)

Filtering:

By ad network (ASA, Google, Facebook)
By date range
By ROAS (show only profitable campaigns)
By status

Location: Projects → Your Game → Paid Installs → Campaigns

Daily Spend Trends

Track spending over time:

Line chart showing daily spend by network
Identify spending spikes or drops
Compare to install volume
See spend trends vs revenue trends

Location: Projects → Your Game → Paid Installs → Trends

Apple Search Ads Deep Dive

For ASA, get detailed breakdowns:

By Keyword:

Which keywords drive installs?
Cost per tap and cost per install by keyword
Keyword-level ROAS
Identify expensive vs cheap keywords

By Ad Group:

Ad group performance comparison
Spend distribution across ad groups
Ad group-level ROAS

By Campaign:

Campaign trends over time
Budget utilization
Campaign-level profitability

Location: Projects → Your Game → Paid Installs → Apple Search Ads

Blended ROAS

Calculate overall UA profitability:

Studio-Wide Blended ROAS:

Total spend across all games, all networks
Total revenue from all paid installs
Overall profitability of paid UA

Per-Game Blended ROAS:

Total spend for this game across all networks
Total revenue from paid installs
Game-specific profitability

Formula: Total Revenue from Paid Installs / Total Ad Spend

Location: Dashboard → Studio Analytics

Attribution + Spend Together

The power of BoostOps is seeing attribution AND spend in one place:

Campaign Comparison

Compare all acquisition channels side-by-side:

Channel	Installs	Cost	CPI	Revenue	ROAS
Apple Search Ads	1,500	$3,000	$2.00	$7,500	2.5x
Google Ads	800	$2,400	$3.00	$4,000	1.7x
Facebook Ads	1,200	$3,600	$3.00	$6,000	1.7x
Cross-Promo	500	$0	$0	$1,500	∞
Organic	2,000	$0	$0	$8,000	∞

Insight: Apple Search Ads has best ROAS despite higher volume from organic.

Revenue Attribution

Link every dollar of revenue back to the acquisition channel:

User installed via Apple Search Ads campaign “Holiday Sale”
Made 3 purchases: $4.99, $9.99, $19.99
Total LTV: $34.97
Campaign ROAS contribution: $34.97

Aggregate across all users in the campaign to calculate total ROAS.

Optimization Insights

Find opportunities to improve ROAS:

Questions You Can Answer:

Which campaigns have ROAS > 2x? (scale these)
Which campaigns have ROAS < 1x? (pause these)
Which ad networks are most efficient? (shift budget)
Which keywords are profitable? (increase bids)
Which geo regions have best ROAS? (target more)

Best Practices

Set ROAS Targets

Define profitability thresholds:

ROAS > 2x: Highly profitable, scale aggressively
ROAS 1-2x: Profitable, maintain or slowly scale
ROAS 0.5-1x: Break-even or slight loss, test for 30 days
ROAS < 0.5x: Losing money, pause immediately

Track LTV Curves

Don’t judge campaigns on Day 1 revenue:

Users take time to monetize
Track D1, D7, D30, D90 revenue
Calculate predicted LTV based on retention curves
Some campaigns have better long-term value

Segment by Geography

Different regions have different economics:

US users might have higher LTV but higher CPI
Emerging markets might have lower CPI but lower LTV
Calculate ROAS by country/region
Adjust bids accordingly

Test Creative Variations

Try different ad creatives:

Run A/B tests with different images/videos
Track CPI and ROAS per creative
Identify winning creatives
Scale winners, pause losers

Monitor Daily

Check profitability regularly:

Daily check: Any campaigns spending without conversions?
Weekly review: Which campaigns improved/declined?
Monthly deep dive: Overall trends and strategic shifts

Limitations & Caveats

Attribution Accuracy

Apple Search Ads: 100% accurate (Apple provides attribution)

Google Ads / Facebook Ads:

Best-effort attribution (not as accurate as Apple Search Ads)
Relies on device matching + timing
Some installs may be mis-attributed
Use UTM parameters in campaigns for better matching

Data Delays

Apple Search Ads: Updates once per day
Google Ads: Updates once per day
Facebook Ads: Updates once per day
Revenue: Real-time (from analytics platform)

Historical Data

First sync: Pulls last 90 days of spend data
Before BoostOps: No historical attribution (only spend data)
Ongoing: Full attribution + spend going forward

Privacy & iOS 14.5+

iOS 14.5+ limits tracking (ATT prompt)
Users who opt out can’t be tracked deterministically
Apple Search Ads uses Apple’s Attribution API (not affected by ATT)
Google/Facebook attribution relies on probabilistic matching for opt-out users

Pricing

Ad spend tracking is included in paid BoostOps plans:

Free Tier: View connected ad accounts, see basic spend data
Paid Tier: Full ROAS analysis, campaign comparisons, optimization insights
No Extra Fees: Included with attribution tracking

See Pricing for details.

Setup Guides

Connect Ad Networks:

Related Features:

Attribution Tracking - See all attribution channels
Campaign Reports - Studio-wide analytics

Need Help?

Getting Started:

Quick Start Guide - Full setup walkthrough
Ad Networks Integration - Step-by-step connection guide

Troubleshooting:

Common Issues - Ad network connection problems
Contact Support - Get help from our team

Ready to track ad spend? Connect your first ad account and start tracking ROAS.