Ad Spend & Profitability Tracking

Ad Spend & Profitability Tracking

The core value of BoostOps: Know instantly if you’re spending more than you’re making. Our ad spend tracking helps you avoid the common trap of spending $100 on ads to acquire users who only generate $50 in revenue.

The Problem

Many game studios burn through marketing budgets without realizing they’re losing money on user acquisition. Common scenarios:

• Campaign Blindness: Running campaigns for weeks without checking profitability
• Attribution Gaps: Not connecting ad spend to actual revenue generation
• Delayed Reporting: Discovering losses only during monthly reviews
• Cross-Network Confusion: Losing track of total spend across multiple ad networks

How BoostOps Solves This

Real-Time Profitability Monitoring

Live Dashboard

• Current Status: Green (profitable) or Red (losing money) indicator
• Daily Breakdown: Today’s ad spend vs today’s revenue
• Running Totals: Week-to-date and month-to-date profitability
• Trend Analysis: Is profitability improving or declining?

Instant Alerts

Get notified the moment you start losing money:

• Threshold Alerts: When spend reaches 90% of revenue
• Loss Alerts: When daily spend exceeds daily revenue
• Trend Alerts: When profitability trend turns negative

Multi-Network Aggregation

Track spend across all your advertising channels in one place:

Supported Ad Networks

• Google AdMob - Complete spend and revenue tracking
• Facebook Audience Network - Campaign performance integration
• Unity Ads - Native Unity integration
• AppLovin MAX - Mediation platform support
• ironSource - Comprehensive analytics connection

Unified Reporting

• Total Daily Spend - Aggregated across all networks
• Network Breakdown - See which networks are profitable
• Campaign-Level Tracking - Individual campaign profitability
• Cross-Network Comparison - Which platforms perform best

Key Features

Profitability Dashboard

Daily Profitability View

The most important metric displayed prominently:

Today's Results:
🟢 PROFITABLE: +$2,450
Ad Spend: $8,500 | Revenue: $10,950 | Profit Margin: 22.4%

Historical Trends

• 7-Day Trend: Weekly profitability pattern
• 30-Day Overview: Monthly performance analysis
• Quarterly Review: Long-term profitability trends
• Custom Periods: Specific campaign or event analysis

Campaign Profitability Analysis

Individual Campaign Tracking

See exactly which campaigns are making or losing money:

• Campaign Name with profitability status
• Spend vs Revenue comparison
• Profit/Loss Amount in dollars
• ROI Percentage for each campaign

Performance Ranking

• Top Profitable Campaigns - Your money makers
• Break-Even Campaigns - Campaigns at the margin
• Loss-Making Campaigns - Immediate attention needed

Advanced Analytics

Cohort Analysis

Understanding long-term user value:

• Day 1, 7, 30 Revenue per acquired user
• Lifetime Value Projections based on retention curves
• Payback Period - How long until users become profitable

Network Efficiency

Compare ad network performance:

• Cost Per Install (CPI) by network
• Revenue Per User (RPU) by acquisition source
• Network Profitability Ranking
• Spend Allocation Recommendations

Alert System

Critical Profitability Alerts

Daily Loss Alert

🚨 URGENT: Daily ad spend exceeding revenue
Spend: $3,200 | Revenue: $2,800 | Loss: -$400
Action recommended: Review and pause unprofitable campaigns

Trend Degradation Alert

⚠️ WARNING: Profitability trending downward
7-day trend: -15% profit margin decline
Recommendation: Investigate recent campaign changes

Network Performance Alert

📊 INFO: Facebook campaigns underperforming
Facebook ROI: -23% | Other networks: +18%
Suggestion: Review Facebook targeting and creative

Customizable Thresholds

Set alerts that match your risk tolerance:

Conservative Settings

• Alert when spend reaches 80% of revenue
• Daily monitoring with immediate notifications
• Recommended for new studios or tight budgets

Balanced Settings

• Alert when spend reaches 95% of revenue
• Include trend warnings for declining profitability
• Good for established studios with some buffer

Aggressive Settings

• Alert only when spend exceeds revenue by 10%
• Focus on major losses rather than minor fluctuations
• Suitable for studios with strong cash flow

Best Practices

Daily Monitoring

Morning Check (2 minutes):

1. Check yesterday’s profitability status
2. Review any overnight alerts
3. Identify campaigns needing attention

Weekly Analysis

Weekly Review (15 minutes):

1. Analyze week-over-week profitability trends
2. Compare network performance
3. Identify optimization opportunities

Campaign Optimization

Ongoing Actions:

• Pause losing campaigns immediately
• Scale profitable campaigns with increased budgets
• Test new networks with small initial budgets
• Adjust targeting based on profitability data

Integration Features

Executive Dashboard Integration

• Portfolio-wide profitability across all games
• Executive alerts for critical loss situations
• Board reporting with profitability summaries

Cross-Game Analytics

• Studio-wide ad spend tracking
• Game profitability comparison
• Budget allocation recommendations

Automated Actions

• Campaign auto-pause when losses exceed thresholds
• Budget reallocation to profitable campaigns
• Scaling recommendations for top performers

Getting Started

Quick Setup

1. Connect Ad Networks - Link your advertising accounts
2. Set Alert Thresholds - Configure loss notifications
3. Review Dashboard - Monitor daily profitability

Advanced Configuration

• Custom Reporting Periods - Weekly/monthly analysis
• Cross-Game Tracking - Multi-game insights
• Firebase Integration - Enhanced revenue tracking

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Stop burning money on unprofitable ads. Set up ad spend tracking today →